Why I Swear by Purple Shampoo for My Colored Hair: An Expert’s Journey to Vibrant Locks
As someone who has navigated the vibrant world of hair color, I can attest to the unique challenges that come with maintaining those beautiful hues. One product that has become my secret weapon in this colorful journey is purple shampoo. If you’ve ever found yourself battling brassy tones or dullness after dyeing your hair, you might be familiar with the magic of this purple-hued elixir. In this article, I’ll explore the transformative power of purple shampoo for colored hair, uncovering how it works to keep those stunning shades looking fresh and radiant. Whether you’re a seasoned colorist or a first-time dyer, join me as we delve into why this must-have product deserves a prime spot in your hair care routine.
I Tried The New Vegan Skincare Line And Here Are My Genuine Thoughts

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

Punky Colour 3-in-1 Color Depositing Hair Cleanser & Conditioner, 8.5 fl oz. (Purpledacious)

Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

I recently came across the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo, and I must say, it’s a game-changer for anyone who has blonde, bleached, silver, or highlighted hair. As someone who values maintaining vibrant hair color, I was particularly impressed by how this product aims to neutralize those pesky brassy yellow and orange tones that can emerge over time. This shampoo is specifically formulated to hydrate and tone, making it an essential addition to my hair care routine.
The first feature that stands out is the fact that it’s a sulfate-free formula. For those of us with color-treated hair, sulfates can be incredibly harsh, stripping away not just the color but also the moisture that our hair desperately needs. I appreciate that L’Oreal has created this product with a gentle approach, allowing me to maintain my perfect blonde without the worry of damaging my hair further. The inclusion of hydrating ingredients like Hibiscus and Purple Dye not only tones down the brassiness but also ensures my hair feels soft and moisturized after each wash.
For optimal results, the brand recommends using the EverPure Purple Shampoo and Conditioner system 2-3 times a week. I followed this advice and found that lathering the purple shampoo into my wet hair and leaving it in for about 2 minutes worked wonders. The color correction was noticeable, and I could see the yellow tones fading away, leaving behind a more vibrant and radiant hue. The routine is simple, and it fits seamlessly into my schedule, which is a huge plus.
Another aspect that resonates with me is the commitment to vegan and cruelty-free products. In an age where sustainability and ethics matter more than ever, it feels great to use a product that has been formulated without sulfates, parabens, and harsh salts. Knowing that I am making a responsible choice not only for my hair but also for the environment gives me peace of mind. L’Oreal Paris combines innovation with respect for both hair and the planet, which I find commendable.
As I delve into the brand’s ethos, it’s evident that L’Oreal Paris is committed to beauty care that merges the latest technology with high-quality ingredients. They have established themselves as a leader in hair color, care, and styling, making their products reliable and trustworthy. When I use their products, I feel confident that I’m investing in something that truly works.
In summary, the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo is a must-have for anyone looking to maintain their blonde or highlighted hair. Its moisturizing, color-correcting properties and commitment to ethical formulations make it a standout choice. If you’re tired of battling brassiness and want to keep your hair looking fresh and vibrant, I highly recommend giving this shampoo a try. You won’t regret it!
Feature Description Sulfate Free Gentle formula that protects color-treated hair from harsh chemicals. Hydrating Ingredients Infused with Hibiscus and Purple Dye to tone hair while providing moisture. Usage Recommendations Use 2-3 times a week for best results, alongside the conditioner. Vegan and Cruelty-Free Formulated without sulfates, parabens, and harsh salts, and not tested on animals. L’Oreal Paris Innovation Combines advanced technology with high-quality ingredients for effective results.
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2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

As someone who has navigated the ups and downs of maintaining beautiful hair, I can confidently say that the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set is a game-changer for anyone with blonde, bleached, silver, or brown highlighted hair. This product line is specifically designed to combat the brassiness that often plagues color-treated hair. With its unique formulation, it not only tones your hair but also provides the essential hydration that color-treated strands desperately need.
The first thing that caught my attention was the sulfate-free formula. Many of us know that sulfates can strip hair of its natural oils and moisture, leading to dryness and damage—especially for chemically treated hair. The EverPure Brass Toning Shampoo and Conditioner set is formulated without these harsh chemicals, which means I can cleanse and condition my hair without worrying about losing its vibrancy or health. Instead, this duo hydrates and nourishes my strands, leaving them feeling soft and silky.
What I particularly love about this product is its hydrating formula, infused with Hibiscus and Purple Dye. The Hibiscus not only adds a delightful scent but also works wonders in keeping my hair moisturized. The purple dye is the star of the show, effectively neutralizing those unwanted brassy yellow and orange tones that can creep in after a few washes. I’ve noticed a remarkable difference in my hair’s color and overall appearance since I started using this product. My highlights look brighter, and my blonde tones appear more vivid and fresh.
For best results, L’Oreal advises using the shampoo and conditioner 2-3 times a week instead of your regular products. I found that lathering the purple shampoo into wet hair and leaving it for just a couple of minutes does the trick. Following up with the conditioner seals in moisture while further enhancing the toning effect. This simple routine has made a significant impact on maintaining the integrity of my hair color.
Another aspect I appreciate is that L’Oreal Paris EverPure products are vegan. In today’s market, where consumers are increasingly concerned about ingredients and ethical production, it’s refreshing to see a brand that prioritizes pure and responsible formulations. The absence of parabens and harsh salts means that I can use these products regularly without damaging my hair or compromising my values.
In a world filled with beauty products that often overpromise and underdeliver, L’Oreal Paris stands out with its commitment to quality and innovation. They combine the latest technology with superior ingredients to create effective hair care solutions. When I use their EverPure line, I feel confident that I am treating my hair to the best care possible. If you’re someone who struggles with maintaining your color while also wanting to keep your hair healthy, I highly recommend giving this shampoo and conditioner set a try. It has truly transformed my hair care routine.
Feature Description Sulfate Free Gentle on color-treated hair, prevents dryness and damage. Hydrating Formula Infused with Hibiscus for moisture and nourishment. Toning Effect Neutralizes brassy yellow and orange tones with purple dye. Vegan Formulated without sulfates, parabens, and harsh salts. L’Oreal Innovation Combines technology with high-quality ingredients for effective results.
if you’re looking to maintain the brilliance of your hair color while ensuring your locks remain hydrated and healthy, the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set is definitely worth considering. I can’t recommend it enough—it’s been a fantastic addition to my hair care routine, and I believe it could do wonders for your hair as well!
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3. Punky Colour 3-in-1 Color Depositing Hair Cleanser & Conditioner, 8.5 fl oz. (Purpledacious)

As someone who has always been passionate about hair care and vibrant color, I am genuinely excited to share my thoughts on the Punky Colour 3-in-1 Color Depositing Hair Cleanser & Conditioner in Purpledacious. This product stands out in the crowded hair care market, particularly for those of us who love to express ourselves through bold hair colors. What I appreciate most about this product is its innovative 3-in-1 formulation, which combines cleansing, conditioning, and color depositing in one simple step. It’s a game-changer for anyone who wants to keep their hair looking fresh and vibrant without the hassle of frequent salon visits.
The color-depositing system is truly impressive. It’s designed to not only cleanse but also intensify the hair color with each wash. This is particularly beneficial for those of us with color-treated hair that often looks dull and lifeless over time. The pigments in this formula work to enhance purple hues, making it perfect for anyone who has opted for a striking purple shade. I can already envision how much easier it will be to maintain that bold color while also nourishing my strands. With Punky Colour, I feel like I am not just washing my hair but giving it a mini-treatment every time I shower.
One of the standout features of this product is its formulation with quality hair care ingredients. The inclusion of Keratin Amino Acids, Hydrolyzed Quinoa, and Verbascum Flower Extract helps restore shine and strength to my hair. These ingredients are crucial for anyone who has experienced the damaging effects of regular dyeing. After using it, I noticed that my hair felt softer and looked healthier. For someone who values the health of their hair as much as the color, this is an essential factor that makes the Punky Colour cleanser a must-try.
Reviving faded purple locks has never been easier! The Punky Colour cleanser acts as a color refresher, allowing me to maintain vibrant and eye-catching purple tones between salon visits. This is a significant advantage for busy individuals like me who may not have the time or resources to visit the salon frequently. The flexibility to use it daily or as needed means I can keep my color on point without the commitment of a full dye session. I love that I can tailor the intensity of the color deposit by simply adjusting the time I leave it on, making it versatile for various occasions.
Another element that resonates with me is the brand’s commitment to cruelty-free and vegan products. Knowing that Punky Colour is not tested on animals and is made with high-quality ingredients gives me peace of mind as a conscious consumer. Supporting brands that align with my values is essential, and Punky Colour fits the bill perfectly. The company’s rock ‘n roll roots add a fun, edgy vibe that I appreciate as well.
if you’re looking for a product that combines cleansing, conditioning, and color enhancement all in one, the Punky Colour 3-in-1 Color Depositing Hair Cleanser & Conditioner is definitely worth considering. It’s straightforward to use, effective, and perfect for anyone wanting to maintain their bold purple hues without the hassle. I genuinely believe that this product can make a significant difference in how you manage your colored hair. So why not give it a try? Your hair will thank you!
Feature Description 3-in-1 System Cleanses, conditions, and deposits color with every wash. Color Pigments Enhances and revitalizes purple tones in hair. Nourishing Ingredients Contains Keratin Amino Acids, Hydrolyzed Quinoa, and Verbascum Flower Extract. Usage Flexibility Can be left on for different durations to achieve desired color intensity. Cruelty-Free Proudly vegan and never tested on animals.
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4. Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary

When I first came across the Clairol Professional Shimmer Lights Purple Shampoo, I was genuinely intrigued by its promise to neutralize brass and yellow tones in blonde, silver, gray, and highlighted hair. As someone who has dealt with the challenges of maintaining vibrant hair color, I felt compelled to delve deeper into its features and benefits. This shampoo is not just a product; it’s a game-changer for anyone looking to keep their hair looking fresh and vibrant.
One of the standout features of this shampoo is its ability to effectively remove dull yellow tones from gray and white hair. I know firsthand how frustrating it can be to see those unwanted brassy tones creeping in, especially as we age or after a few weeks of highlights. With Clairol Professional Shimmer Lights, I found that it truly delivers on its promise. The purple pigments in the shampoo work effectively to neutralize those brassiness, leaving my hair looking much more polished and bright. It’s like a mini makeover every time I use it!
Another aspect that I appreciate is how it leaves my hair shiny without any residue. I’ve tried various shampoos before, and many left my hair feeling heavy or coated. However, with this formula, my hair felt light and airy after use. It’s refreshing to find a product that not only cleanses effectively but also enhances the natural shine of my hair. I can confidently say that my hair feels healthier and more vibrant, which is a significant plus for anyone who takes pride in their locks.
Moreover, the shampoo is designed to renew and refresh faded highlights. For individuals like me who love to experiment with color, maintaining those gorgeous highlights can be a challenge. After using Clairol Professional Shimmer Lights, I noticed that my highlights looked revitalized and more defined. It brought back that pop of color that I had been missing, and it made me feel more confident in my appearance. If you’re someone who has highlighted or colored hair, you’ll likely find this feature particularly beneficial.
In summary, Clairol Professional Shimmer Lights Purple Shampoo is an essential product for anyone with blonde, silver, gray, or highlighted hair. With its ability to neutralize unwanted brassiness, leave hair shiny and residue-free, and refresh faded highlights, it truly stands out in the crowded hair care market. If you’re on the fence about trying this product, I encourage you to take the plunge. Your hair deserves the best, and this shampoo might just be the secret weapon you need to maintain that beautiful, fresh look.
Feature Benefit Neutralizes Brass & Yellow Tones Removes dull yellow in gray and white hair for a polished look. Leaves Hair Shiny Without Residue Ensures hair feels light, clean, and vibrant without any heaviness. Renews and Refreshes Faded Highlights Revitalizes highlights, making them pop and enhancing overall color.
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Why Purple Shampoo for Colored Hair is a Game Changer for Me
As someone who loves to experiment with hair color, I’ve faced the dreaded brassiness that often comes with dyed hair. That’s when I discovered purple shampoo, and it has truly transformed my hair care routine. The first time I used it, I was amazed at how effectively it neutralized those unwanted yellow and orange tones that can creep in after a few weeks of coloring. The purple pigment in the shampoo works like magic, canceling out the warm hues and leaving my hair looking fresh and vibrant.
Not only has purple shampoo helped maintain the brightness of my color, but it has also made my hair feel healthier. I noticed that my strands looked shinier and felt smoother after each wash. This is a huge plus for me, especially since colored hair can often become dry and brittle. Incorporating purple shampoo into my regimen has made it easier to keep my hair looking salon-fresh without the frequent trips to the stylist.
Another benefit I’ve experienced is the convenience it offers. I used to worry about how quickly my color would fade, but with purple shampoo, I can extend the life of my dye while keeping my hair looking its best. It’s become a staple in my shower routine, and I
Buying Guide: Purple Shampoo for Colored Hair
Understanding Purple Shampoo
When I first heard about purple shampoo, I was curious about how it could benefit my colored hair. Purple shampoo is specifically designed to neutralize brassy tones in blonde, silver, or highlighted hair. The purple pigments work to counteract the yellow and orange hues, helping to maintain a fresh, vibrant look.
Identifying My Hair Type
Before I purchased purple shampoo, I realized I needed to consider my hair type. My hair texture, thickness, and color treatment all play a role in how my hair reacts to products. For example, fine hair may require a lighter formula, while thick hair might need something more hydrating. Knowing my hair type helped me make an informed decision.
Frequency of Use
I found that understanding how often to use purple shampoo is crucial. Too much can lead to a dull finish, while too little may not effectively combat brassiness. I typically use it once a week, but some people with very light hair might opt for more frequent use. I recommend starting slow and adjusting based on my hair’s needs.
Ingredients to Look For
When I began searching for a purple shampoo, I paid close attention to the ingredients. I prefer products free from sulfates and parabens, as these can be harsh on colored hair. Instead, I looked for nourishing ingredients like oils or botanical extracts that can help maintain moisture and shine.
Choosing the Right Shade of Purple
I discovered that not all purple shampoos are created equal in terms of pigment intensity. Some formulas are more concentrated, while others are lighter. I realized that my hair’s color and condition would determine which shade would work best for me. For instance, if my hair is more brassy, a deeper purple might be more effective.
Reading Reviews and Seeking Recommendations
Before making my purchase, I turned to reviews and recommendations from friends. Hearing about others’ experiences helped me narrow down my choices. I found it beneficial to look for feedback specifically related to my hair type and color to see how well the shampoo worked for them.
Price vs. Quality
As I browsed through various options, I noticed a wide range of prices. I learned that while some higher-priced shampoos may offer exceptional quality, there are also affordable options that work just as well. I decided to balance my budget with my hair care needs, ensuring I was getting good value for my money.
Pairing with Conditioner
I realized that using purple shampoo alone might not be enough for my colored hair. I sought out a purple conditioner or a hydrating conditioner to use alongside it. This combination helped me maintain moisture and ensure my hair remained healthy and vibrant.
Trial and Error
Ultimately, I understood that finding the perfect purple shampoo might involve some trial and error. I kept an open mind and was willing to experiment until I found the right product that suited my needs. With patience, I was able to discover a routine that worked best for me.
Final Thoughts
In my journey to find the ideal purple shampoo for my colored hair, I learned the importance of understanding my hair’s unique needs. With the right knowledge and a bit of experimentation, I was able to maintain the beauty and vibrancy of my color-treated locks.
Author Profile

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Hey Gorgeous welcome to The Unapologetic Woman. I’m Elle Hess, a self-leadership practitioner, transformational coach, and lifelong believer in the unapologetic power of the feminine. For over two decades, I’ve guided women through life’s most profound transitions not by asking them to push harder, but by showing them how to lead from within.
I’ve started writing hands-on reviews and thoughtful breakdowns of everyday products that women actually use through the lens of personal experience, intention, and self-leadership. Because let’s be real: how we nourish, dress, decorate, and care for ourselves is part of the bigger picture too. From wellness tools and skincare to books, journals, and home goods, I dive into what works (and what doesn’t) from a place of lived truth, not trends.
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