Why I Switched to Sulphate-Free Purple Shampoo: My Journey to Healthier, Brighter Hair
As someone who has always been on the quest for vibrant, healthy hair, I’ve found myself diving deep into the world of hair care products. Among the myriad of options available, one particular gem has captured my attention: sulphate free purple shampoo. This innovative formula promises not only to cleanse and refresh my locks but also to enhance and maintain my color, especially for those of us with blonde, silver, or highlighted hair. In a market flooded with products that often contain harsh chemicals, the allure of sulphate free options is undeniable. I’ve come to learn that this type of shampoo does more than just wash away dirt; it works to neutralize brassy tones while being gentle on my scalp and strands. Join me as I explore the fascinating benefits, science, and personal experiences surrounding sulphate free purple shampoo, and discover how it might just be the secret weapon in our hair care arsenal.
I Tried the Sulphate Free Purple Shampoo and Here Are My Honest Recommendations

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring – Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

VANIDOX Sulfate Free Purple Shampoo and Conditioner Set for Grey and Silver Hair, Brass Toning with Infused Purple Pigment, for Women (16 fl oz each)
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

I recently came across the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo, and I must say, it has truly impressed me. This product is specifically designed for individuals with blonde, bleached, silver, or brown highlighted hair, making it an essential addition to the beauty regimen of anyone who has invested in their hair color. The product contains 23 Fl Oz of a powerful formula, and while packaging may vary, the efficacy remains consistent. If you’re someone who loves to flaunt beautiful hair and wants to maintain its vibrancy, then this shampoo is certainly worth considering.
One of the standout features of this shampoo is its sulfate-free formula. Sulfates can be incredibly harsh on color-treated hair, often stripping it of its natural oils and causing color to fade faster. By opting for a sulfate-free product like the L’Oreal Paris EverPure Brass Toning Purple Shampoo, you’re making a conscious choice to protect your hair’s health. The formula effectively hydrates while neutralizing those pesky brassy yellow and orange tones that can often creep in after coloring. This means you can enjoy a radiant blonde or silvery hue without the fear of dullness setting in.
Another aspect that truly resonates with me is the hydrating shampoo formula infused with Hibiscus and Purple Dye. It’s not just about toning; it’s also about nourishing the hair. The inclusion of Hibiscus is a fantastic touch, as it provides deep moisture, leaving your hair not only toned but also soft and manageable. I can appreciate how important it is for color-treated hair to receive that extra TLC, and this shampoo delivers just that. It’s a great reminder that maintaining beautiful hair is about both color and care.
For the best results, the recommendation to use the EverPure’s Purple Shampoo in conjunction with its Purple Conditioner system 2-3 times a week is a straightforward approach. This method not only helps in achieving optimal toning but also reinforces the hydration that color-treated hair requires. The application process is simple lather the purple shampoo into wet hair and let it sit for up to two minutes before rinsing. This ensures that the purple dye has enough time to work its magic, and you can look forward to hair that exudes brightness and vibrancy.
Additionally, I appreciate that this shampoo is vegan and free from parabens and harsh salts. In today’s market, many consumers are leaning towards products that are not only effective but also ethically produced. Knowing that L’Oreal Paris has taken a thoughtful approach by formulating their products without these harmful ingredients gives me confidence in the brand. It reflects a genuine respect for hair health and a commitment to quality.
The L’Oreal Paris innovation behind this product is noteworthy as well. As a total beauty care company, L’Oreal combines the latest technology with high-quality ingredients, ensuring that you are using a product that is both advanced and reliable. This gives me peace of mind, knowing that I’m investing in a brand with a strong reputation for excellence in hair care.
Feature Description Sulfate Free Protects color-treated hair from harsh chemicals and maintains moisture. Hydrating Formula Infused with Hibiscus to deeply moisturize and nourish hair. Easy Application Simple usage instructions for optimal toning and care. Vegan & Paraben-Free Ethically formulated, respecting both hair health and consumer values. Trusted Brand L’Oreal Paris combines quality and innovation for effective hair care.
if you are someone who struggles with brassy tones and is looking for a reliable solution that also provides hydration, the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo may be exactly what you need. With its thoughtful formulation and commitment to hair care, you can enhance your hair’s beauty while maintaining its health. I genuinely believe that investing in this product could lead to a noticeable improvement in the vibrancy and overall appearance of your hair. So why not give it a try? Your hair deserves the best!
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2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

As someone who has tried various hair care products over the years, I can confidently say that the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set is a game changer for anyone with blonde, bleached, silver, or highlighted hair. The struggle to maintain a vibrant and fresh hair color while avoiding brassy tones is all too real. This product not only addresses that issue but also elevates the overall health and appearance of my hair.
The standout feature of this set is its toning sulfate-free formula. Traditional shampoos often strip color and moisture from my hair, leaving it looking dull and lifeless. However, the EverPure Brass Toning Purple Shampoo and Conditioner work gently yet effectively to neutralize those pesky yellow and orange tones that can sometimes emerge in color-treated hair. The combination of hydrating ingredients, including Hibiscus and purple dye, means that my hair feels deeply moisturized after each use, rather than dry or brittle. This is particularly important for anyone with color-treated hair, as it requires extra care to keep it looking its best.
For optimal results, I found that using the EverPure system 2-3 times a week is ideal. I simply lather the purple shampoo into my wet hair, let it sit for a couple of minutes to work its magic, and then follow up with the conditioner. The process is straightforward and has become a delightful part of my routine, almost like a mini spa treatment at home. After using this duo, I’ve noticed not only a reduction in brassiness but also an overall enhancement in the richness of my hair color.
What I truly appreciate about the L’Oreal Paris EverPure line is their commitment to creating products that respect both my hair and the environment. Being vegan and free from sulfates, parabens, and harsh salts, this shampoo and conditioner set aligns with my values and gives me peace of mind knowing that I am using safe and effective products. It’s refreshing to see a brand that prioritizes quality and ethical formulations while still delivering impressive results.
As a total beauty care company, L’Oreal Paris combines innovative technology with high-quality ingredients, ensuring that I can trust their products. Their expertise in hair color and care shines through in this set, making it a reliable choice for anyone looking to maintain or enhance their hair color.
if you’re searching for a solution to keep your blonde, bleached, silver, or highlighted hair looking radiant and healthy, I highly recommend the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set. Not only will it help you achieve that coveted cool-toned look, but it will also provide the hydration your hair craves. Trust me, your hair will thank you!
Feature Description Toning Formula Neutralizes brassy yellow and orange tones Hydrating Ingredients Infused with Hibiscus and purple dye for moisture Usage Frequency Recommended 2-3 times a week Vegan & Clean Sulfate-free, paraben-free, and environmentally friendly L’Oreal’s Expertise Combines the latest technology with high-quality formulations
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3. Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring – Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

As someone who has always been on the lookout for effective hair care products, I was thrilled to come across the Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair. This product truly stands out in a crowded market, especially for those of us who are constantly battling brassiness in our blonde or highlighted hair. What I find particularly appealing is Kristin Ess’s mission to create a shampoo that effectively tones hair while also being sulfate-free. This is a game-changer for many of us who want to maintain our hair’s health without compromising on color vibrancy.
The formulation of this purple shampoo is designed specifically to neutralize unwanted brass and yellow tones, which is crucial for anyone with blonde or light brunette hair. I appreciate how Kristin Ess has made it easy for users to achieve ashy or pastel lavender tones simply by using this shampoo regularly. For those who prefer to keep their color more neutral, the option to use it only when needed provides flexibility, allowing me to customize my hair care routine based on my specific needs.
In addition to its toning properties, the shampoo is sulfate-free, silicone-free, and paraben-free. This means I can use it without worrying about harsh chemicals stripping my hair of its natural oils or color. The fact that it is also keratin safe is a huge plus for those who have invested in keratin treatments. It gives me peace of mind knowing that I can maintain my hair’s integrity while still achieving the desired color correction.
Using this purple shampoo is straightforward, which I find particularly appealing. The instructions are clear I simply apply a quarter-sized amount to my palm, massage it into my wet hair, and focus on the areas where I see the most brassiness. Allowing it to sit longer at the roots ensures that those warmer tones are effectively neutralized. After rinsing, I can follow up with the recommended conditioner or a hydrating mask for optimal results. This user-friendly approach makes it easy to incorporate into my regular hair care routine.
Moreover, the ultra-violet pigment present in the shampoo works wonders for restoring shine and vibrancy. I often notice that my hair looks healthier and shinier after using it, which is a significant benefit for anyone who colors their hair. The added hydration and conditioning properties leave my locks feeling moisturized and full of life, from root to tip. For someone like me who values both appearance and health, this product checks all the boxes.
Lastly, I cannot overlook the cruelty-free aspect of this shampoo. It’s comforting to know that I am choosing a product that aligns with my values regarding animal welfare. In a world where ethical choices matter more than ever, Kristin Ess’s commitment to cruelty-free beauty is a significant factor in my purchasing decision.
if you’re struggling with brassiness and want a reliable, effective purple shampoo, I genuinely believe that Kristin Ess Hair The One Purple Shampoo is worth considering. It combines functionality with ethical considerations, making it a well-rounded choice for anyone looking to enhance their blonde or light brunette hair. I highly encourage you to give it a try; your hair will thank you!
Feature Description Product Type Purple Shampoo for Toning Blonde Hair Key Benefits Neutralizes Brass & Yellow Tones, Restores Shine Free From Sulfates, Silicones, Parabens Keratin Safe Yes Application Massage into wet hair, focus on brass-prone areas Ethical Consideration Cruelty-Free
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4. VANIDOX Sulfate Free Purple Shampoo and Conditioner Set for Grey and Silver Hair, Brass Toning with Infused Purple Pigment, for Women (16 fl oz each)

As someone who values maintaining vibrant hair color, I am particularly excited about the VANIDOX Sulfate Free Purple Shampoo and Conditioner Set. This product is specifically designed for grey and silver hair, which speaks directly to my personal interests and needs. The formulation is sulfate-free, meaning it gently cleanses my hair without stripping away essential moisture or color. This is a significant advantage for anyone who has invested time and money into achieving that perfect silver or grey hue.
One of the standout features of this shampoo and conditioner set is the infused purple pigment. Purple shampoos are well-known for their ability to neutralize brassy tones, which is a common concern for those with grey or silver hair. As I’ve experienced myself, brassy undertones can quickly undermine the beauty of my hair, making it look dull and lifeless. The VANIDOX formula promises to tackle this issue head-on, ensuring my hair maintains its cool, vibrant tones. The fact that I can enjoy this benefit in a sulfate-free product is a major win in my book.
Additionally, the generous size of 16 fl oz for each bottle means I won’t run out anytime soon, allowing me to establish a consistent hair care routine. I find that with hair products, consistency is key to achieving and maintaining the best results. With this set, I feel confident that I’m getting the right amount of product to keep my hair looking its best without the worry of frequent repurchasing.
For women like me who care about the health of our hair, the VANIDOX Sulfate Free Purple Shampoo and Conditioner Set offers an impressive combination of effective brass toning and nourishing ingredients. It’s not just about color maintenance; it’s about caring for my hair’s overall health. The sulfate-free formula means I can use it regularly without fear of damage, making it an excellent choice for my hair care arsenal. I appreciate that this product is formulated with my specific hair type in mind, and I can feel good about using something that is gentle yet effective.
if you’re looking to enhance your grey or silver hair while keeping it healthy and vibrant, I wholeheartedly recommend the VANIDOX Sulfate Free Purple Shampoo and Conditioner Set. With its targeted formulation, generous sizes, and commitment to hair health, this set seems to be the perfect fit for anyone seeking to elevate their hair care routine. I believe that trying this product could be a transformative experience for you, just as I hope it will be for me.
Feature Description Sulfate-Free Formula Gentle cleansing without stripping moisture or color. Pigment Infusion Neutralizes brassy tones, enhancing cool silver and grey hues. Size 16 fl oz each bottle, providing ample product for regular use. Targeted for Women Formulated specifically for women with grey and silver hair.
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Why Sulphate Free Purple Shampoo Works Wonders for Me
As someone who has spent years trying to maintain my blonde hair, I’ve learned the value of using sulphate free purple shampoo. First and foremost, the absence of sulphates means that this product is much gentler on my hair. Traditional shampoos can strip away natural oils, leaving my hair feeling dry and brittle. With sulphate free options, I’ve noticed my hair retains more moisture, which is crucial for keeping my locks healthy and vibrant.
Another benefit I’ve experienced is the effectiveness of the purple pigment in neutralizing unwanted brassy tones. I love that I can use this shampoo to keep my blonde or highlighted hair looking fresh and bright without having to visit the salon as often. The purple hue counteracts yellow tones, helping me achieve a cooler, more polished look. This has not only improved the overall appearance of my hair but has also boosted my confidence.
Finally, I appreciate that sulphate free purple shampoo is often formulated with nourishing ingredients. This means I’m not just washing my hair; I’m also giving it a bit of extra TLC. With ingredients like aloe vera and essential oils, I’ve found that my hair feels softer and more manageable after each wash. Overall,
Buying Guide: Sulphate Free Purple Shampoo
Why I Choose Sulphate Free Purple Shampoo
When I decided to embrace my blonde highlights, I quickly learned the importance of using the right shampoo. Sulphate free purple shampoo became my go-to product because it helps maintain my color while being gentle on my hair. Unlike traditional shampoos, sulphate free options don’t strip my hair of its natural oils, which is essential for keeping my locks healthy and vibrant.
Understanding Purple Shampoo
Purple shampoo is specifically formulated to neutralize brassy tones in blonde, silver, or highlighted hair. I found that the purple pigments counteract the yellow hues that can develop over time. This means I can keep my hair looking fresh and bright without frequent salon visits.
What to Look for in Sulphate Free Purple Shampoo
When I shop for sulphate free purple shampoo, I pay attention to a few key factors. First, I check the ingredient list to ensure it is truly sulphate free. Sulphates can be harsh and drying, so I prefer products that utilize milder cleansing agents.
Next, I look for additional nourishing ingredients such as oils and vitamins. These ingredients help keep my hair moisturized and healthy. I also consider the concentration of purple pigments. A higher concentration can be more effective for stubborn brassiness, but I must be cautious to avoid over-toning my hair.
My Hair Type Matters
Understanding my hair type significantly influences my choice. I have fine hair, so I need a purple shampoo that won’t weigh it down. For those with thicker hair, a more robust formula may be necessary. I recommend considering my hair’s texture and porosity when selecting a product.
Frequency of Use
I’ve learned that the frequency of use can vary based on my hair’s needs. Initially, I used purple shampoo once a week to see how my hair reacted. Now, I find that using it every 1-2 weeks helps maintain my color without causing any unwanted buildup or dryness.
Fragrance and Texture
I also pay attention to the fragrance and texture of the shampoo. I prefer a pleasant scent that lingers in my hair after washing. The texture should be smooth and easy to apply, as I want my washing experience to be enjoyable.
Price Point and Brand Reputation
Finally, I consider the price point and the brand’s reputation. While I’m willing to invest in quality products, I also want to ensure I’m getting good value for my money. I often read reviews and check ratings to gauge the effectiveness of different brands.
Conclusion: My Perfect Sulphate Free Purple Shampoo
Finding the right sulphate free purple shampoo has been a game changer for me. By considering the factors mentioned above, I can make an informed choice that keeps my hair looking vibrant and healthy. With a little research and experimentation, I’m confident I’ll find the perfect match for my hair care routine.
Author Profile

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Hey Gorgeous welcome to The Unapologetic Woman. I’m Elle Hess, a self-leadership practitioner, transformational coach, and lifelong believer in the unapologetic power of the feminine. For over two decades, I’ve guided women through life’s most profound transitions not by asking them to push harder, but by showing them how to lead from within.
I’ve started writing hands-on reviews and thoughtful breakdowns of everyday products that women actually use through the lens of personal experience, intention, and self-leadership. Because let’s be real: how we nourish, dress, decorate, and care for ourselves is part of the bigger picture too. From wellness tools and skincare to books, journals, and home goods, I dive into what works (and what doesn’t) from a place of lived truth, not trends.
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